Gamesuperchampion : Fallout Shelter Ads Come to Tinder

Bethesda has launched an unusual marketing campaign for its popular mobile game, , as the developer is promoting the title from within the dating app, Tinder. No, really.

People have a profile page for Vault Boy. Tinder of course is a hotbed for fake profiles, but this one actually comes from Bethesda. The company is with the tag line “Date a Dweller.”

Vault Boy’s Tinder profile states that he’s 25 years old and enjoys “Nuka Cola, putting out fires, taking coffee breaks, and exploring the blasted wasteland.” A quote is also featured on his page that reads, “If love was radiation, I’d need a box of RadAways.” How adorable.

A who found the Fallout Tinder profile says the page to a download link for Fallout Shelter. It would be funny for the joke to continue to an actual conversation, but that might get creepy/weird pretty quickly.

Bethesda also seems to be, with the suggestion of same-sex relationships, though no other details are available. Take a look at the image below.

Fallout Shelter was, and was released for iOS devices just minutes later (it ). The free game lets you build your own vault and act as its “overseer.” Basically, you control all the people inside the vault and must keep them productive and happy.

The game was, according to Bethesda’s Todd Howard, but that’s exactly what it’s become. The game, the first-ever mobile title based on Fallout, from the sale of virtual lunchboxes, according to a research firm.

“It just shows that fans are smart; and if you give them something they think is fun, they probably reward the people who made it,” Howard said back in June about the mobile game’s early success.

, the next proper entry in the Fallout series, is for , , and .

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