Breaking Benjamin frontman Benjamin Burnley has claimed that he was asked him to post about to his social network channels to promote the game, something he refused to do. Burnely shared the image below of a broken Battlefrontdisc through this weekend, along the fiery caption. Apparently, he’d rather watch the prequel films than play the game.
On Halloween, , one of the villains in Star Wars: The Force Awakens. Perhaps EA’s marketing team (or whatever group is handling the game’s promotional efforts) saw this and deemed Burnely to be a fitting candidate to promote the game.
We have followed up with EA in an attempt to learn more.
Burnley would not have been the first high-profile person to promote Battlefront. Before this, Sony and EA . She’s been, where she has close to 5 million followers.
By comparison, Burnley has 47,000 followers on Twitter and 48,000 on Instagram.
Battlefront launched on November 17 and received a generally positive critical reception. , while . Looking ahead, Battlefront is getting free The Force Awakens-inspired DLC in December, with .
On a longer timeline, EA recently teased that .